Case study

From brand storytelling to data-driven campaigns, here’s how I help businesses connect, convert, and scale—one strategy at a time.

Mobirise

Art Director

2020-2024

Studio Taka

I led the animation and motion direction for a lore-heavy YouTube channel, converting complex IP into serialized videos that scaled viewership and engagement. From motion comics to storytelling edits, we helped fans stay hooked.

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Mobirise

Creative Consultant

2020-2021

Resilience city Network + Visa

Built a trilingual campaign that turned dry financial content into digestible, high-retention media. We combined branded animation, scripting, and voiceovers to teach finance in a way that resonated across age groups and markets.

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Mobirise

Brand Lead

2024-2024

TEDxIE Madrid

Handled branding and multimedia asset prep for TEDxIE Madrid. From motion templates to title graphics, I made sure the speaker content and visual assets met TED’s global standards while capturing the unique identity of the IE event.

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Mobirise

Social Media Content Strategist

2021-2021

Claudio Orrego

Built engaging digital campaigns for Claudio Orrego’s political run. Focused on audience-centric messaging, designed visuals for social channels, and optimized layouts for mobile performance to turn impressions into conversions.

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Mobirise

UX Designer & SEM/SEO Consultant

2024-2025

TecnoClean 

Redesigned TecnoClean’s website and SEM strategy to filter out job-seekers and attract B2B leads. Led Google Ads optimization, built landing pages, and rewrote content to boost qualified form submissions, elevating CTR and performance across all acquisition channels by establishing new KIPs and objectives.

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Mobirise

Creative Director & Motion Comic Producer

2022-2024

Comics Explained

Pioneered a new approach to motion comics and implemented it for Comics Explained, one of YouTube’s biggest lore channels. Blended layered animation with narrative rhythm to elevate monologues into immersive, visual storytelling, retaining millions of viewers and setting a new content standard.

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Mobirise

Paid Media Strategist

2024-2025

Aquisition.com

Crafted high-converting video ads for YouTube and Meta to promote the Acquisition Workshop in Las Vegas. Edited one-shot footage of Alex Hormozi with VFX, motion graphics, and AI-powered rotoscoping. Also built modular testimonial ads and short-form content for Leila Hormozi, delivered in 16:9, 1:1, and 9:16 formats under strict NDA.

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Mobirise

Co-Founder & Creative Director

2019-2025

Jesters Abyss

Co-founded a creative studio supporting Chilean rock bands with affordable branding, music videos, and visual identity systems. Led design and creative direction across 14+ artists, helping launch albums, book shows, and build underground audiences. Played a key role in launching Möebius — one of the scene’s most active live acts.

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